PRODUCT INDEX The following is a culmination of all work completed in design courses as well as conceptual side project ideas.
PIAGGIO 2025 Envision how young people between 13 and 20 will move around 10 years from now. After researching for different market opportunities, the potential target group became 15 to 22 year old middle class adolescents in rural regions of Brazil. With the growing economy, this young market presents a new vehicle segment opportunity for the Piaggio brand.